You might not know anything about Twitter, Facebook or LinkedIn, but social media marketing is here to stay with powerful tools to generate leads and establish credibility for real estate investors. Social media may sound like the hottest thing since slice bread. But, remember it’s a tool like anything else: You get out of it what you put into it. Take some time to set up your social media profiles, linking them to your website and blog. Social media puts the world in your hands, with access to people around the world. And that’s the beauty of these sites: With a click of a mouse, you can interact with real estate investors and private money lenders around the world. Let’s look at a few popular social media marketing tools and how to use them best.Twitter: Twitter is a micro-blogging platform that asks a simple question: What are you doing? It is great for establishing an online reputation, finding new clients and generating new leads. Twitter allows you to send short notes of 140 characters to your network of followers or people who follow your updates. Your messages to followers are called “tweets.” You can tweet property listings, investor announcements or use tweets to build your email list. Facebook: Facebook is like a virtual calendar: It’s a way for your “friends” to follow your day-to-day activities or updates. You can post updates about with your real estate investments, stay in touch with investors, and even generate leads. It’s great for keeping in touch with old leads and contacts. It’s best to begin your business Facebook marketing efforts with a fan page – a dedicated page for businesses. You can “fan” others and others can “fan” your page to see your updates. You can post links to real estate stories, pictures, videos and more.LinkedIn: LinkedIn is a virtual networking tool that connects you with people around the world. It uses the power of the Internet to leverage interactions, find new opportunities and clients. No matter what platform you use, remember social media is all about interaction and not just selling. To be effective, you’ve got to give information and interact with your followers. Twitter, Facebook and LinkedIn aren’t all about blasting your investment properties and constantly asking for referrals. It’s about building relationships with authenticity. Social Media Takes Time.
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